November 10, 2008 nerulean

Okay guys! As per the meeting today I’m putting up a series of posts here to collate information on people’s case studies. If you can bear it, comment in each of them and hopefully we’ll get some discussion going and find links between our case studies for use in the presentation. Make sure you check down the page, there are quite a few of these!

Accessibility and Publicity

How easy is it for people to get involved in the subject of your case study? How many people know about it? Could the publicity be better, and would the project benefit from that?


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Poetry slams are incredibly easy for people to get involved with: anyone can sign up to a local poetry slam. If an event is oversubscribed for poets then who gets to participate is usually decided on a first-come-first-served basis, which means that people who are already part of the slam circuit are more likely to find out about it and be able to sign up earlier. Still, most venues publicise their slams in a way that everyone who’s interested should be able to find out about them in plenty of time, usually using e-mail lists as well as on-site posters and fliers.

It’s pretty easy to set up your own poetry slam too, since all you really need is a venue, someone who understands the rules of the contest, and some willing participants. There is only one central organising body for poetry slams, Poetry Slam, Inc. (http://www.poetryslam.com/) and they mainly govern venues in North America, so people are really free to do whatever they like with a slam. Even Poetry Slam, Inc. requires that a venue have run six successful slams before they can officially register, so there is a lot of leeway.

The publicity for slam in general is growing, especially with the use of the internet, but slams don’t make enough money to spend a considerable amount on their advertising. Most awareness of poetry slam is spread by word of mouth.

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6 Comments Add your own

  • 1. Alex&hellip  | 

    Can we discuss the idea of ‘culture’ and how that is relevant to what we are discussing? Does art always have to be ‘cultural’ and what does that mean in our multicultural society? Are we creating our own, new culture by absorbing those of others?

    Ok, so for Cape Farewell, the campaigners have tried to define ‘the culture of climate change’. The accessibility of the project is therefore focused around the fact that climate change will affect everyone. What does ‘culture’ mean if it applies to everyone on the planet? Is it a new form of culture which allies people under a banner of catastrophe which we are all a part of?
    Will have to look harder at publicity because I’m not really sure how this is all publicised- I just heard about it during a gig and looked it up afterwards.I suppose the exhibition at the Southbank Centre receives a lot of publicity because the venue itself is so public.
    xxxxx

  • 2. Alex&hellip  | 

    p,s sorry, not asking the questions to you guys but just trying to generate thought about what we are trying to achieve through this presentation xx

  • 3. Alex&hellip  | 

    Oooh, new and exciting info that I just found on the website- it is politically endorsed by Gordon Brown and BBC radio 6 did a feature on it. so… that’s good with this theme I suppose xxx

  • 4. blueberryshrub&hellip  | 

    that is good! vikki (i think it was vikki) is doing publicity in specific is she not?
    New writing opportunities are not particularly well publicized so that might be worth discussing- if it is still public art if it is mostly people who search for it who get involved…

  • 5. Rachael&hellip  | 

    To be involved with learning to love you more you simply get involved. Choose a task (you can start at any number, complete all the tasks, just one or any number inbetween)complete the task and send it in -you’re involved. I would argue even if you don’t send in the ‘proof’ of your ‘work’ simply taking part in the tasks is a beautiful thing. As for publicity Learning to Love You More seems to have been whispered between close friends like a well kept secret. It could definately be more publicized but I think this would be detrimental to its nature – discovering the secrets and truths of other people’s lives doesn’t hold the same appeal if everyone knows about it. Upon discovering the site there is a drive to show it to the people closest to you, who will appreciate its values but also a protective quality – we don’t want everyone to know about this precious project that is taking place so publicly yet so quietly. I worry that this gentle, word of mouth publicity will be over taken by the commercial popularity once the book is published – however this depends on their marketing strategies… x

  • 6. apricotdreams&hellip  | 

    Wow Rach that’s fascinating. Then again, with things like postsecret there are still an awful lot of people who haven’t heard about it, and everyone who does seems to appreciate it. I don’t neccessarily think publicity detracts from it…
    It’s interesting that Learning to love you more provokes that kind of attitude in people, can you think about why it does? Perhaps that’s partly what makes it so popular….?
    With regards to my case study, the project was accessible to anyone and everyone. The public of Sydney were able to create the art, and people from all over the world were able to view it. I’m trying to find out if any restrictions were imposed on the painting of the sculptures, but haven’t found any so far.
    In terms of culture the Australian art scene is seeing huge conflict at the moment but i’ll talk about that in a separate post, or on my blog, cause i have to meet someone for lunch and all this blogging means i’m still in my pjs! xx

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